Tendergold Gallery

Tendergold Gallery was first introduced to IAMA in early 2018. The name pays homage to our ever-so-funky neighboring Tenderloin District. While it can undeniably be seen as dark and gritty, it also hosts some of San Francisco's most exciting underground art scenes and nightlife. #tendergold celebrates this by bringing art to the light of day from emerging artists, both internationally and from the Bay Area .



 HyperFocal: 0

Vincent James, Andri Yasinsky

Nature Landscapes

Artist Reception: Friday, September 13th, 5 - 8 pm

RSVP here

EXHIBIT ON VIEW September 5 - September 29

Vincent James “Visual Song”

Vincent James is a lifelong musician and photographer who formally began focusing his creative eye on making photographic art with rural and urban nature in 2014. Based in Oakland, California, Vincent has extensive knowledge of not only the many locations for iconic landscape images throughout the San Francisco Bay Area, but also of weather patterns and the seasonal light at those sites. He has a technical comfort level that enables him to maximize his tools – his cameras and post-production software – in the service of his art. Vincent combines all of this with his artistic vision for capturing unique moments to create ethereal, moody, and often breathtaking images."Visual Song" is a small collection of hits captured from some of his favorite locations in the San Francisco Bay Area and beyond. 

Into the City.jpg
Fog Fever.jpg

Andri YasinskyRemember the Wilderness”

Growing up in Ukraine, Andri Yasinsky was exposed to the yet untouched beauty of the Crimean and the Carpathian mountains, where he used to spend time on his own or with a group of like-minded friends, hiking and taking photos on his 35mm old Soviet film camera. It had a significant impact on his forming personality and eventually on his artistic pursuit as a landscape photographer. And so, expressing himself through the art of photography in the outdoors only feels right to Andri even until these days. One of the major themes across all of his work is a disappearing wilderness and our own perspective on it as if we were simply visitors here. We distanced ourselves from nature, we no longer notice it around us in our busy digital lives. We strive to explore other Earth-like planets, but what about our own planet? In his work, Andri is driven not just by the urge to create beautiful imagery, but also by a desire to explore new places as if they were unknown territory, decode what nature designed, conceptualize it in a two-dimensional space as a photograph and uncover the story behind it. The realistic representation of a subject is another important aspect of his photography. Andri doesn’t simply make photos in a way to make them appear real; he displays the real in a way that reveals itself in the photo.




Eunice Liu, Natalie Jauregui Ortiz

Delicate Dichotomy

Artist Reception: Friday, October 11th, 5 - 8 pm

RSVP here


Eunice Liu marries traditional handmade mark-making with digital strategies to create drawings and animations that explore relationship between traditional content and digital artifice. Her recent drawing series Wuchang depicts Chinese iconic mythological gods 黑白無常, paying homage to the deities of justice and fortune in Chinese folk religion; rewards and punishes. Chinese contemporary culture inherits concepts of yin-yang and wen-wu (cultural attainment and martial valour) in consonance with Confucian moralization of good and evil. Her works reflect on the duality in indigenous Chinese traditions by analyzing its dichotomy of moral judgment and sensual-religious convention, which have persisted into the 21st century.

Wuchang 01.jpg

Natalie Jauregui Ortiz is a painter of modern life, based in New York and San Francisco. She creates paintings through layers of oil paint that create stories of the human condition. Her focus especially centers towards visualizing the female experience – of being in-between, beginning with her own process of individuation. bwtn sure, I don-t know, maybe is a story unfold to describe a place of ambiguity and uncertainty. It is a series of paintings that uses motifs and figures to depict an intertwined togetherness that is held with delicacy and intent. It carries a landscape of ambivalence, from doubt to indecision, of one’s identity and reality.